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IBM Academic Initiative Newsletter
	May 2012
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	February 2012
	January 2012
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	IBM Power Technology National Contest announced (Chinese)
	Hangzhou Normal University to build Smart Campus (Chinese)
	National Software Design & Entrepreneurial Contest (Chinese)
	Faculty and students visit IBM IIC in Shanghai (Chinese)
	Mainframe skills give students competitive advantage (German)
	IBM Germany presents 12th annual Girls' Day (German)
	Software Testing Forum coming to Milan in June (Italian)
	22nd annual INCOSE International Symposium in Rome (English)
	IBM helps Lucerne Univ. expand its computing program (German)

Top Stories Focus on information assurance and security
Businesses are under intense pressure to protect their most valuable assets: money, customer data, intellectual property, and brand. This is causing a growing demand for security professionals in the job market. Our new Information assurance and security resources can help you build curricula around this important topic so that your students can develop security intelligence skills.

Teach marketing automation in the digital age
Marketing automation enables marketing professionals to turn website visitors into repeat customers and loyal advocates. Our new academic resources can help you learn and teach about the latest advancements in digital marketing techniques. Online courses show how to use IBM Coremetrics Digital Marketing Optimization Suite to gather the data and insights from customer profiles through online, social, and mobile channels, and then integrate them into modern marketing applications.

University of Rochester students put IBM Watson to work
The University of Rochester announced the winners in the first Watson academic case competition. MBA and master of science students competed in teams to submit proposals on how Watson's technology could be applied to solve complex challenges in the transportation, energy, retail, and public sector industries. The goal is for students to develop the necessary skills to create transformative business solutions that use next-generation big data and analytics technology. Learn more on YouTube.

IBM supercomputer helping SUNY speed MS research
State University of New York (SUNY) Buffalo is using a new supercomputer from IBM that can help researchers make connections between environmental and hereditary factors to understand how Multiple Sclerosis (MS) affects its victims. The supercomputer uses similar analytic strategies to IBM Watson, the machine that won $1 million on Jeopardy in February 2011.

	CDM001: Marketing Automation and IBM Coremetrics Suite
	CDM002: Coremetrics: Online learning through the IBM Learner Portal
	CMO2011: Chief Marketing Officer Insights from 2011
	SSY001: IBM Security Systems Overview
	SSY002: Introduction to Security, Intelligence, Analytics, Compliance
	SSY003: Introduction to People and Identity Security
	SSY004: Introduction to Data Security
	SSY005: Introduction to Application Security
	SSY006: Introduction to Network and Endpoint Security
	XF2011: X-Force 2011 Trend and Risk Report


Try the new IBM PureSystems at no charge Discover the flexibility of expert integrated systems and the value of using repeatable, deployable, and proven patterns of expertise through two offerings. Access the cloud-based trial (beta) to quickly develop and test applications in a secure cloud environment. Or, download the Virtual Pattern Kit for Developers to work with IBM patterns locally on your own system.

Join the consortium for building analytics skills and curriculum Led by Professor Greg Richards from the University of Ottawa Telfer School of Business with support from IBM, the consortium provides a collaborative environment to share curriculum, course modules, lectures, case studies, best practices, and data sets. We encourage faculty around the world to join and participate.

New IBM i certification is now available Power Systems has just released the Text 000-120: IBM Certified Academic Associate Certification, which focuses on IBM i 6 and IBM 7 System Administration. The exam for this certification derives all its material from the i15 and i16 courses available in the Academic Initiative Courseware Repository. Academic Initiative members can request discount vouchers for their students and themselves.

JazzHub gets an update — check out Beta 2! IBM will showcase the Beta 2 release of JazzHub at the Innovate 2012 conference in June... but you don't have to wait! The new release of this academic-only, collaborative development environment is available online now. It includes new social features, faster time to productivity, and an improved classroom experience.

Attend academic sessions at Innovate 2012 This year, the annual Rational technology conference will include academic sessions to help you integrate IBM Rational software into your classroom. If you are interested in attending the conference and the academic sessions, contact Dan Griffin (jdgriffi@us.ibm.com) to learn more. You might be able to get a free pass worth $2000!

Spotlight on Dr. David Powell
Ensuring students' post-graduate success
Dr. Powell's goal has been to help his students graduate with computing skills that enable them to have their choice between a high-paying job in their field or acceptance to graduate school to further their education. For the last three years, 100% of all Elon Computer Science graduates have accomplished this enviable goal.

IBM Academic Initiative | Membership overview | Join the program

Online learning
Our new course (CDM002) Coremetrics: Online learning through the IBM Learner Portal offers 8 sessions with 37 unique, on-demand modules covering the entire IBM Coremetrics suite.

Global CEO Study
Find out how CEOs and senior public sector leaders are responding to today's socially connected era.

Innovate 2012
June 3-7, 2012 Orlando, FL, USA
The premier event for software and systems innovation.

AMCIS 2012
August 9-11, 2012
Seattle, WA, USA
Join us at the 18th Americas Conference on Information Systems.

SmartCamp Events
Looking for global entrepreneurs who want to build a smarter planet.

Join the Smarter Planet Faculty Innovation Awards community
Help develop future leaders who understand how information technology can be applied to real-world problems.

Supply Chain Network Design
The perfect textbook to use with IBM ILOG LogicNet Plus XE software.