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IBM Cognos Supportlink
Techniques and features from IBM Cognos Support Services
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Techniques
Features
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IBM Cognos Forum Is Now "Business Analytics Forum"!
The annual conference for IBM Cognos customers has a new name! IBM Cognos Forum is now "Business Analytics Forum."
The new name reflects both the expanded scope of this year’s conference and the enormous emphasis that IBM is placing
on the analytics agenda. And this year, you get two conferences for one great price as Forum is held in conjunction with
the annual IBM Information On Demand conference.
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Business Analytics at IOD EMEA: Final thoughts and future directions
With a Roman Legion's worth of bagged lunches making their way through the revolving doors of the Marriott Park Rome,
it's a good time to reflect on the first-ever Business Analytics Program at IOD EMEA. I'll be posting more data, findings
and maybe a word cloud or two after a few days off with the Nikon, but for now here's a summary of what I've seen and thought
about. />
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Five questions for Farhana Alarakhiya
Farhana Alarakhiya is Director of Analytic Applications for IBM Business Analytics software. Smart, focused and impeccably
dressed, she took time to answer five questions from me about IBM Cognos Analytic Applications - What they do, who they're
for and how they're different from our other business analytics software.
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Are you a Purple Person?
Wayne Eckerson wrote a great post last week explaining why "Purple People" are the key to overcoming the communications,
culture and skills gap between IT and business. I've been following this particularly thorny area of BI for years, but never
before have I seen the problem laid out so clearly.
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Analytics means agility for midsize companies
The strength of a midsize company lies in its agility. It has fewer layers of management and limited bureaucratic processes.
It can respond quickly to changing business conditions and switch marketing tactics, cut operating costs or tap into new
revenue streams more quickly than bigger companies in their markets.
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