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IBM Cognos Supportlink
Techniques and features from IBM Cognos Support Services
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Techniques
Features
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Business Analytics Forum: Giving You More Choice than Ever
It's enough to make an IT professional (or finance or line-of-business professional) feel like a kid in a candy store.
With 190 sessions and workshops to choose from, the hardest part about attending Business Analytics Forum, the new annual
conference for IBM Cognos and SPSS clients, is deciding which sessions to put on your agenda.
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World Cup: Winning at the margins
It's a paradox, really. Soccer is a game of immense opportunities. Yet it is an immensely difficult game to win. The
pitch is 6,000 square meters in size. The net offers strikers nearly 200 square feet of surface area to shoot at. Coaches
can arrange their players in nearly any formation they choose. Yet at the highest levels, goals are scored and matches won
in the narrowest of margins. Outcomes are decided in mere fractions of a second.
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IBM Cognos Innovation Center - Desktop Widget Now Available!
Staying connected with the IBM Cognos Innovation Center just got a lot easier with Desktop Widget. Designed to keep
you up to date on the latest, the CICPM widget provides access to exclusive content in a simple menu driven format that is
updated in real-time, providing up-to-the-minute status on the latest news and events.
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For telcos, social network analytics key to retaining customers
Maintaining subscriber relationships and increasing average revenue per user (ARPU) rates are major challenges facing
carriers and cable operators, and gaining greater insight into social network analytics is key to creating longer-lasting
customer relationships.
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Business analytics bring retailers closer to their customers
Retailers must build relationships with their customers – not just offer pricing incentives or cheaper products.
How to do that? It’s impossible to actually meet or know everyone who comes in your store, especially if you’re
a global chain. But the internet, social networking and data mining can bring retailers surprisingly closer to their thousands
or millions of customers.
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